What does an enrolled student really cost you?
Most reports divide spend by all leads — so every organic inquiry quietly makes paid channels look cheaper than they are. Run your own numbers both ways and see the gap. Everything stays in your browser.
Enter your spend and lead counts to see your numbers — including the gap between blended and honest cost per lead.
The next step
This math, live, by channel and program.
The calculator shows one period in total. Pennant computes honest CPL and cost-per-enrollment continuously — split by channel, program, and campus, with cohort curves and pacing on top. Read the full method in The Honest Math of Enrollment Marketing.