For career & trade schools
Know what a start really costs. Channel by channel.
Career and trade school marketing is paid-heavy, fast-cycle, and unforgiving: a few dollars of CPL drift across thousands of leads decides whether a cohort fills profitably. Pennant gives you the honest per-channel numbers — continuously, not at month-end.
The job to be done
What makes your funnel different
Paid carries the load
When most volume is bought, blended averages hide real performance. Pennant's CPL and cost-per-enrollment use paid-source volume only — the number you actually pay.
Cycles are short
By the time a monthly agency report lands, the enrollment window has moved. Hourly syncs keep the view current enough to act on this week.
Every seat matters
Lead-to-enrollment percentage by channel shows which sources produce students who actually start — not just inquiries that go quiet.
How Pennant helps
What you get
- Full-funnel cost tracking
- Lead → application → enrollment with LTE%, by channel and program, so you can see cost per start, not just cost per lead.
- Gross vs. net spend
- Per-channel agency fee markup means you can see costs both ways — what the platform charged and what you actually paid.
- Live pacing
- Goals and budgets with continuous pacing flag a hot or cold channel mid-cohort, while reallocating still changes the outcome.
- Sync-health monitoring
- Automatic monitoring with alerting — if a connector falters, you know before your numbers do.
- Works with LeadSquared, Salesforce, HubSpot
- Plus Google Sheets, Google Ads, and Meta Ads — the paid-social channel where career-school funnels live. Hourly automated syncs and historical backfills, with credentials encrypted at rest.
Illustrative funnel — leads to applications to enrolled, with LTE%.
See it on your own data.
Bring last cycle's numbers to the demo and we'll walk the same funnel in Pennant — honest math included.