Connect
Bring advertising, CRM, budget, goal, and reporting sources into one documented data flow.
PENNANTPennant Signal
One system from spend
to enrollment.
The enrollment intelligence system that turns disconnected advertising, CRM, budget, and funnel data into signals your team can understand and act on.
Pennant U · Demo tenantActual product view
SeeWhat needs attention now
ExplainWhy the numbers differ
DecideWhere to adjust investment
TrackWhat happens through enrollment
A productized operating system
Four stages. One decision-ready signal.
Pennant Signal is more than dashboard software. It is a repeatable system for connecting the evidence, reconciling the definitions, understanding performance, and acting while the enrollment cycle is still moving.
Reconcile
Normalize enrollment language and make conflicting totals, mappings, and coverage visible.
Understand
Read performance through the right period, cohort, campus, program, channel, and seasonal lens.
Act
Turn pacing and outcome signals into clearer budget, campaign, and enrollment decisions.
What you receive
A working enrollment intelligence system—not a handoff of disconnected charts.
The exact scope depends on your systems and reporting requirements. Every Pennant Signal engagement is organized around the same concrete operating components.
Documented data foundation
A source and field map covering the advertising, CRM, budget, goal, campus, program, and reporting inputs included in scope.
Configured Pennant workspace
An institution-specific environment with approved dimensions, funnel stages, date logic, and access aligned to the reporting model.
Decision-ready views
Operational views for pacing, attribution, period and cohort reporting, campus and program performance, and available exports.
Validation record
Visible definitions, reconciliation checks, known exceptions, and ownership decisions so the numbers can be explained after launch.
Scope matters: available sources, refresh methods, historical coverage, and features are confirmed during discovery. Pennant does not imply that every connector or dataset is available in every implementation.
Designed around the next decision
Start with what needs attention—not another wall of charts.
Pennant ranks enrollment and budget risks by impact, then lets your team move directly into pacing, attribution, performance, and cohort detail. Every view uses the same filters and enrollment definitions.
Pacing
Know where the month is headed.
Compare actual results with expected pace, projected month-end performance, and the daily volume required to recover. Review overall goals or move channel by channel.
- Budget, lead, and enrollment targets
- Projected end-of-month results
- Behind-, on-, and ahead-of-pace signals
Attribution
Put platform claims beside CRM truth.
Reconcile advertising-platform conversions with CRM-confirmed leads, applications, and enrollments. Pennant makes overcounting and unmatched campaign data visible instead of burying it.
- Spend and performance by campaign type
- Platform-to-CRM conversion ratios
- Matched and unmatched source visibility
A connected decision system
Built for the questions enrollment leaders ask next.
Attention-ranked overview
Surface pacing gaps, overspend risk, and channel movement by likely impact—not by dashboard position.
Goal and budget pacing
Compare actual performance, expected progress, month-end projections, and the daily pace needed to reach target.
Platform-to-CRM reconciliation
See what advertising platforms report beside the leads and enrollments your CRM actually confirms.
Flexible performance breakdowns
Drill from campus to program to channel and compare leads, applications, enrollments, and lead-to-enrollment rate.
Cohort-aware funnel reporting
Track how leads acquired in a period progress through applications and enrollments—even when conversion takes months.
Data-grounded assistant
Ask plain-English questions about spend, CPL, CPE, trends, campaigns, campuses, and enrollment outcomes.
Reporting lenses
Use the view that matches the question.
Period, Cohort, and year-over-year comparisons use the same normalized enrollment data while applying different date logic.
Period
What happened during these dates?
Review events recorded inside the selected window, regardless of when each lead entered the funnel.
Cohort
What happened to the leads we acquired?
Follow leads acquired in the selected window into later applications and enrollments.
Year over year
How does this period compare?
Add equivalent prior-year rows to the current reporting window for historical and seasonal context.
Explore every dimension
See performance at the level where decisions happen.
Move from an institution-wide view into the channel, campus, or program that needs attention—then turn the same data into a leadership-ready export.
Channels
Understand which sources create progress.
Compare paid and organic channels, open a channel profile, or expand the view by campus and program.
Campuses
Compare locations without losing context.
See leads, applications, enrollments, and LTE by campus, then drill into its programs and channel mix.
Programs
See which programs are moving the funnel.
Compare program demand and progression, then explore the campuses and channels behind each result.
Reports & exports
Turn the same truth into a usable deliverable.
Create filtered lead exports or download executive, weekly performance, and cohort reports as PDF or CSV.
Performance
Move from portfolio to program without rebuilding the report.
Create nested breakdowns across campuses, programs, and channels. Expand the path that matters while preserving the same lead, application, enrollment, and LTE definitions.
- Campus, program, and channel views
- Searchable nested breakdowns
- Lead-to-enrollment performance
Pennant Assistant
Ask the dashboard in plain English.
Explore leads, enrollments, ad spend, CPL, CPE, trends, campaigns, and campus comparisons without constructing a new report. Answers stay scoped to the selected institution and use the same numbers as the dashboard.
The assistant is read-only and important numbers should always be verified in the dashboard.
Implementation
A defined path from source access to a trusted operating view.
Implementation is collaborative. Pennant configures the system and reporting logic; your team confirms access, definitions, source totals, and the decisions the finished view must support.
- 01
Discover
Define the decisions and scope.
Identify users, questions, source systems, reporting windows, campuses, programs, channels, and success criteria. - 02
Map
Document the source evidence.
Align fields, funnel stages, classifications, goals, budgets, refresh paths, and historical coverage. - 03
Validate
Reconcile before relying on the view.
Compare totals, dates, mappings, and exceptions with the originating systems and approved definitions. - 04
Operate
Use one view for recurring decisions.
Review pacing, attribution, performance, and reporting with clear ownership for definitions and source changes.
Pennant brings
- System configuration and reporting structure
- Higher-ed enrollment measurement expertise
- Data mapping, normalization, and validation workflow
- Product guidance and documented assumptions
Your team brings
- Authorized source access and institutional context
- Approved definitions, goals, and reporting priorities
- Source-system owners for validation questions
- Decision owners who will use the finished view
Evidence you can inspect now
See the workflow before relying on the claims.
Pennant does not publish invented customer outcomes. The Pennant U demo tenant uses actual product screens to show how a team moves from an attention signal into attribution, pacing, campus, program, cohort, and reporting detail.
See your enrollment picture clearly
Bring the next decision into focus.
Explore how Pennant can connect your current systems and turn the full enrollment funnel into a view your team can use.
Book a demo