Pennant integrations

Keep the systems. Connect the decision.

Pennant brings agreed CRM, advertising, analytics, organic search, budget, goal, and reporting inputs into one normalized higher-ed enrollment model.

Supported reporting inputs

Connect and standardize the sources behind the funnel.

Available fields, history, refresh cadence, and connection method are confirmed for each implementation.

CRM

Connect agreed lead, application, enrollment, source, campus, and program fields to the Pennant reporting model.

CRM and marketing automation

Bring lifecycle stages, source properties, campaigns, and downstream outcomes into a shared enrollment view.

Higher-ed CRM

Standardize lead sources, funnel stages, programs, and enrollment outcomes for institution-wide analysis.

Advertising

Place eligible spend, campaign performance, and platform conversions beside CRM-confirmed enrollment outcomes.

Advertising

Compare paid social investment and platform activity with confirmed leads, applications, and enrollments.

Web analytics

Bring agreed website acquisition, engagement, event, and conversion signals into context with CRM-confirmed enrollment outcomes.

Organic search

Connect search visibility, query, landing-page, click, and impression data to the broader enrollment marketing picture.

Structured data source

Use governed structured inputs for budgets, goals, mappings, or reporting sources that are not available through a direct connection.

Have another source?

We’ll map the fields, access method, refresh needs, and reporting purpose.