For agencies & multi-school systems
Every client. One command center.
Running enrollment marketing for a roster of schools means living in a different CRM export every morning and rebuilding the same report for every client. Pennant rolls your whole portfolio into one view, drills into any school, and puts your brand on the reporting.
The job to be done
The multi-client grind, removed
One rollup, every client
Portfolio view compares every institution side by side — leads, applications, enrollments, spend, CPL, and LTE% — then drills into any one of them.
Reporting that carries your brand
White-label dashboards show each institution its own logo and colors. Client-ready without a deck-building afternoon.
Ad accounts that stay tidy
Google Ads agency MCC support connects your manager account once and maps spend to the right school automatically.
How Pennant helps
What you get
- Multi-institution portfolio rollup
- Built for agencies and systems managing several schools — the cross-client comparison your Monday morning actually needs.
- Per-tenant isolation
- Each institution's data is isolated per tenant. Clients see their school; you see the portfolio.
- Zero per-school configuration
- Campus, program, and channel drill-downs are data-driven. Onboarding a new client doesn't mean rebuilding dashboards.
- Honest math you can defend
- Gross vs. net spend with per-channel agency fee markup, and CPL on paid-source leads only — numbers that survive a client's hard questions.
- Roles, audit, and alerts
- Role-based permissions, a full audit log, and sync-health monitoring with alerting across every connected account.
| Channel | Spend | Leads | CPL |
|---|---|---|---|
| Paid search | $84,200 | 2,310 | $36.45 |
| Paid social | $52,900 | 1,742 | $30.37 |
| Display | $18,400 | 388 | $47.42 |
| Organic search | — | 1,651 | — |
| Referral | — | 688 | — |
CPL divides spend by paid-source leads only — organic volume never flatters paid performance.
Illustrative channel view — the per-client detail behind the portfolio rollup.
See it on your own data.
Tell us how many schools you manage and which CRMs they run — we'll show the portfolio view working at your scale.