Protect the plan
Catch pacing and budget risk before the month closes.
PENNANTSolutions for enrollment performance
Turn enrollment data into the next right move.
See where the plan is at risk, what is driving outcomes, and where to focus next—with one current view built for higher education.
What needs attentionRanked by likely impact
Defend the investment
Connect paid media to CRM-confirmed enrollment outcomes.
Find the opportunity
Compare channels, campuses, and programs using the same funnel math.
Brief leadership
Turn current performance into answers people can understand and trust.
Built around the operating questions
Every view should lead to a decision.
Pennant brings advertising, CRM, budget, and enrollment data into one shared model. Your team can move from an institution-wide signal to the channel, campus, program, or record behind it—without rebuilding the analysis.
01
Pacing and budget control
Are we on track—and what needs to change now?
Compare actual performance with expected pace and month-end projections. See the daily volume required to recover and identify the channels creating budget or enrollment risk.
- Budget, lead, and enrollment pace
- Projected month-end outcomes
- Channel-level recovery requirements
02
Attribution and ROI
Which investments are producing real enrollment outcomes?
Put advertising-platform conversions beside CRM-confirmed leads, applications, and enrollments. Make overcounting, unmatched sources, and cost per enrolled student visible.
- Platform-to-CRM reconciliation
- Paid-source cost and conversion math
- Campaign and channel comparisons
03
Campus and program intelligence
Where is demand moving through the funnel?
Compare campus and program performance using consistent definitions for leads, applications, enrollments, and lead-to-enrollment rate. Drill into the channels behind each result.
- Portfolio-to-campus visibility
- Program demand and progression
- Channel mix within each dimension
04
Reporting and leadership clarity
Can we explain performance without rebuilding the story?
Use the same current data for operational review, leadership reporting, and filtered exports. Give every stakeholder an answer grounded in shared definitions.
- Executive and weekly reporting
- Custom lead exports
- PDF and CSV deliverables
One truth, useful at every altitude
Give each team the view its decisions require.
Enrollment leaders
See whether the portfolio is producing the volume and yield required to reach the goal.
Marketing leaders
Know where spend is on pace, where it is underperforming, and where to act next.
Campus and program teams
Understand local demand, funnel progression, and the channels behind each outcome.
Agencies and systems
Move from a portfolio view into the institution, program, or channel that needs attention.
A practical path to clarity
Keep your systems. Connect the decision.
Pennant works as an intelligence layer across the tools and workflows your team already uses.
Book a demo- 01Connect the sources
Bring together CRM outcomes, advertising performance, budgets, and goals.
- 02Align the definitions
Normalize sources and funnel stages into a higher-ed enrollment model.
- 03Make the next move
Monitor current performance and act on the opportunities with the greatest impact.
Move from reporting to deciding
See the next enrollment decision clearly.
Explore Pennant using the questions, goals, and reporting structure your team already has.
Book a demo