For private colleges & universities
Walk into the cabinet meeting already knowing the answer.
You're accountable to a president and a cabinet for a seven-figure marketing budget spread across a dozen channels and dozens of programs. Pennant turns that sprawl into one live view — so "what's working?" is a question you answer, not one you dread.
The job to be done
The questions you're expected to answer
"What did we get for the money?"
Cost per inquiry, per application, and per enrolled student — by channel and by program — without a weekend of spreadsheet assembly.
"Which programs are underfed?"
Program detail pages show each program's funnel and allocated spend, cross-referenced with the campuses and channels feeding it.
"Are we on track for fall?"
Live pacing against goals and budgets shows where each channel stands mid-cycle — when there's still time to act.
How Pennant helps
What you get
- Three-dimensional drill-down
- Campus, program, and channel pages that cross-reference each other, with allocated spend and per-channel CPL. Data-driven, with zero per-school configuration.
- Honest cost math
- CPL and cost-per-enrollment divide spend by paid-source volume only, so your strong organic brand never hides what paid channels really cost.
- Cabinet-ready reporting
- PDF and CSV reports straight from the live view — the numbers in the room match the numbers in the system.
- Works with your CRM
- Connectors for Salesforce (including related objects), HubSpot, LeadSquared, Google Sheets, Google Ads, and Meta Ads. Hourly syncs, historical backfills.
- A short privacy review
- Zero student PII stored — analytics run on pseudonymous record IDs. Your IT and counsel will have a short checklist, and we'll pass it.
| Channel | Spend | Leads | CPL |
|---|---|---|---|
| Paid search | $84,200 | 2,310 | $36.45 |
| Paid social | $52,900 | 1,742 | $30.37 |
| Display | $18,400 | 388 | $47.42 |
| Organic search | — | 1,651 | — |
| Referral | — | 688 | — |
CPL divides spend by paid-source leads only — organic volume never flatters paid performance.
Illustrative channel view — per-channel spend and honest CPL.
See it on your own data.
Bring your toughest cabinet question to the demo. We'll show you where the answer lives.