What did we get for the money?
See cost per inquiry, application, and enrolled student by channel and program without rebuilding the report.
PENNANTFor private colleges & universities
Walk into the cabinet meeting already knowing the answer.
You’re accountable to a president and cabinet for a substantial marketing budget spread across channels, campuses, and programs. Pennant turns that sprawl into one live view—so ‘what’s working?’ is a question you answer, not one you dread.
Pennant UPrograms
The job to be done
The questions you’re expected to answer
Which programs are underfed?
Review each program’s funnel and supporting channel mix alongside the campuses and sources feeding it.
Are we on track for fall?
Compare current pacing with goals, budgets, and prior-year context while there is still time to act.
How Pennant helps
What you get
Executive-ready clarity
Move from portfolio health to the underlying campus, program, and channel evidence.
Consistent enrollment math
Keep definitions and reporting windows stable across cabinet, enrollment, and marketing views.
Decision-ready pacing
Identify likely goal gaps before the close of the enrollment cycle.
See the Pennant product, understand how the data becomes decision-ready, or explore our enrollment marketing guides and insights.