Connectors · CRM
Pennant + LeadSquared
LeadSquared powers fast-moving, paid-heavy admissions teams — exactly the funnels where a few dollars of CPL drift matter most. The Pennant connector turns that velocity into honest per-channel economics.
What syncs
Hourly, backfilled, and PII-free
- Pseudonymous record IDs — never names, emails, phones, or addresses
- Funnel stages and statuses: lead, application, enrollment
- Stage dates, for period and cohort analysis
- Source and attribution fields, for per-channel cost math
Every connector, always:
Automated hourly syncs · historical backfills · credentials encrypted at rest (AES-256-GCM) · sync-health monitoring with alerting · zero student PII ingested.
What it unlocks
Questions this connector answers
- True cost per start
- CPL and cost-per-enrollment computed on paid-source volume only, per channel — the unforgiving math paid-heavy funnels need.
- Mid-cycle pacing
- Short cycles leave no room for month-old reports. Hourly syncs plus live pacing show hot and cold channels while reallocation still helps.
- Cohorts for rolling intakes
- Track each intake's leads forward with cohort curves and maturity projections, instead of judging young campaigns on incomplete period totals.
Running LeadSquared? You're most of the way there.
Bring your setup to a demo and we'll walk through exactly what the connector would sync and what your dashboard would show.