Definition
Pacing tracks whether spend and results are on schedule relative to a goal: has 60% of the cycle consumed 60% of the budget and produced roughly 60% of the targeted volume?
Pacing's value is timing. A channel running hot or cold is a finding you can act on mid-cycle — and merely an explanation after it ends.
Why it matters
Most enrollment marketing waste isn't bad channels; it's good information arriving too late. Pacing converts end-of-cycle surprises into mid-cycle decisions.
How Pennant treats it
Pennant tracks goals and budgets with live pacing per channel and overall, against hourly-synced data — so ahead-or-behind is visible while reallocating still changes the outcome.