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Free reconciliation diagnostic

Explain the gap before calling the tracking broken.

Quantify platform-versus-CRM variance and create a defensible investigation sequence.

The direct answer

Different totals are expected when identities, dates, definitions, attribution windows, and deduplication rules differ.

The diagnostic identifies materiality and investigation priorities; it does not claim to determine causation from aggregate totals.

Comparable totals

Describe the same event window.

This diagnostic quantifies the difference and prioritizes likely investigation steps. It cannot infer a root cause from totals alone.

Known comparison conditions

Diagnostic result

Validate the totals

Enter comparable platform and CRM totals

Raw totals remain in your browser.

Variance formula

Variance versus CRM equals platform conversions minus CRM outcomes, divided by CRM outcomes. When CRM outcomes are zero, a percentage is not mathematically meaningful, so the tool reports the absolute difference only.

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